DIRTYSOX - THE STORY BEHIND THE CHEEKY SOCKS
FROM CYCLOCROSS ADVENTURES IN THE USA TO SUSTAINABLE, EYE-CATCHING SOCKS FOR ATHLETES WITH STYLE.
You've probably wondered how we came up with the idea of naming our brand after dirty socks. The answer takes us back to 2011, when we, Lukas and Till, were still passionate elite racers. A decisive moment was when Lukas traveled to the USA for a cyclocross tour in the fall. There, he immediately noticed the strikingly colorful socks worn by the “cool kids”. Lukas was immediately convinced that something like this would also go down well in Europe! He wanted to declare war on white socks - and that was the birth of DirtySox.
With a good dose of persuasion and shared enthusiasm, Till was quickly on board, and just a few days after the initial idea, we had the start-up capital of CHF 800 together. The first order was quickly placed with Defeet in the USA. And then everything happened very quickly: the first collection was sold out within a few days and our adventure had taken off.
DirtySox was more than just a sock label right from the start. We wanted to create products that make you feel good on the bike and during all sporting activities. Our aim is to combine the highest quality with unusual designs at a fair price. We have always relied on 100% European production - because this not only allows us to keep the ecological footprint of our products as small as possible, but also to ensure that everything is produced fairly and sustainably. We are proud of our origins and the history that has made us what we are today. And that story is in every pair of DirtySox you wear.
DirtySox Insider
‘The most beautiful tour that nobody knows.’ Under this motto, we collect tour suggestions in our community and share them with you. We look forward to feedback and reactions. Share your activity with the #dirtysoxinsider.
Have fun!
Do you also have a tour you would like to share with the community? Submit now*
*As a thank you, you will receive a pair of socks as a gift from us.
Sponsoring
From professional cycling teams to children's bike camps, we support numerous teams and organisations with our performance socks. You can find a selection of our partnerships in the following list.
If you are looking for a sock partner for your team, don't hesitate to contact us.
SOCIAL COMMITMENT
We have been supporting various charitable organisations and projects since the very beginning. For example, we have already produced socks for the Cancer League's Race for Live, TNBC Cancer Research, Gummilove and Team Rynkeby. Special models to support the Laureus Sports for Good Foundation, Swiss Sports Aid, Glacier Initiative and Queer Amnesty are currently available in our shop.
Do you also have an idea for a charitable collaboration? Don't hesitate to contact us, we will be happy to help you realise it.
Sustainability
Sustainability is a key issue for us. For this reason, we work exclusively with small European manufacturers. By producing in Italy, the Czech Republic and Poland, we are able to minimise transport routes and therefore CO2 emissions. We also try to switch our products to sustainable materials. Since 2022, we have been using fabrics made from recycled materials for our jerseys and have also launched our first socks made from recycled yarns. You can find an overview of our production sites in the map below.
